bKash, a pioneer of financial inclusion in Bangladesh, is the largest provider of mass market mobile financial services in the country. The bKash anthem was a tribute by the organization to its millions of subscribers all across the country and to its employees, who have helped build bKash over the years.
Music by Habib Wahid.
Concept, Scripting, Production, Post production by Maverick Studios.
Idea & Strategy
bKash caters to people from many different walks of life and places within the country. The aim of the video was to capture the impact that bKash has had on rural and urban lives, particularly in facilitating transactions in remote areas.