GP CHOLO BOHUDUR
Grameenphone, the leading telecom operator in Bangladesh, launched its ‘Go Beyond’ or ‘Cholo Bohudur’ campaign as a shout out to the country’s people to move beyond their limitations, using mobile connectivity to enrich their lives. The video had to showcase the lives of Bangladesh’s common people and how mobile technology has been revolutionizing these lives.
Concept, Scripting, Production & Post Production by Maverick Studios.
Idea & Strategy
The video is a series of shots of people from different walks of life, engaged in different day to day activities paired with animated demonstrations of how technology can enhance these common tasks. The idea was to create a video that would inspire people and establish the tagline within their minds without spelling it out.